Ingress route error - subset not found

Traefik Traefik v2
1

setup a new K3s on a raspberry pi cluster, latest version comes with 2.2.8 installed there were issues with the dashboard so uninstalled and upgraded the latest helm chart 10.3.6 running traefik 2.5.3

Now attempting to setup a basic app, heimdall which should run listening on port 80 with the following deployment

apiVersion: apps/v1
kind: Deployment
metadata:
  name: heimdall
  namespace: media
spec:
  selector:
    matchLabels:
      app: heimdall
  template:
    metadata:
      labels:
        app: heimdall
   spec:
      containers:
      - name: heimdall
        image: linuxserver/heimdall:arm64v8-latest
        resources:
          limits:
            memory: "128Mi"
            cpu: "500m"
        env:
          - name: PUID
            value: "1000"
          - name: PGID
            value: "1000"
          - name: TZ
            value: America/New_York
        volumeMounts:
          - mountPath: /config
            name: heimdall-config
      volumes:
        - name: heimdall-config
          hostPath:
            path: /media/config/heimdall

Service spec is as follows

apiVersion: v1
kind: Service
metadata:
  name: heimdall-svc
  namespace: media
spec:
  selector:
    app: heimdall-svc
  ports:
  - name: web
    port: 80
    targetPort: web
    protocol: TCP
  type: ClusterIP

Traefik CRD - IngressRoute is

apiVersion: traefik.containo.us/v1alpha1
kind: IngressRoute
metadata:
  name: heimdall-ingrt
  namespace: media
  labels:
    name: heimdall-ingrt
  annotations:
    traefik.ingress.kubernetes.io/router.entrypoints: web
    traefik.ingress.kubernetes.io/router..tls: "false"
spec:
  entryPoints: 
    - web
    - websecure
  routes:
    - match: Host(`smrtrock.com`) && PathPrefix(`/home`)
      kind: Rule
      services:
        - name: heimdall-svc
          port: web

Getting the following error:

{
  "ingress":"heimdall-ingrt",
  "level":"error",
  "msg":"subset not found for media/heimdall-svc",
  "namespace":"media",
  "providerName":"kubernetescrd","
  time":"2021-09-25T17:41:40Z"
}

Not sure what I am missing any pointers would be awesome.